how we work for {you}. past, present and future
The Caturra Concept

Café Caturra Coffee and Wine is a rapidly growing, enterprising concept in fresh roasted coffee, high quality food and unique wines. Fueled by his passion for all three products, rookie restaurateur Jeff Grant set out to create a completely unique experience. He envisioned a place where people wanted to be all day; coffee in the morning and wine at night with the food offerings of a boutique café. He believed an experience revolving around lighter, fresher and flavorful foods paired with hand roasted coffees and unique wines were the wave of the future. He would help to educate his guests about all of the different types of coffee that would be roasted, as well as allowing people to taste their wine before they buy. The atmosphere would be the perfect mix of old and new, creating what is now referred to as "sophisticated yet simple."

One thing would always remain non-negotiable: the necessity to serve the freshest product on the market. This philosophy would be the foundation for the corporate controlled coffee roasting program as well as wine by the glass selections utilizing wine-keeper technology. The food selections would be refined, every item prepared fresh, allowing him to focus on the quality and consistency of his offerings. His vision would hang its hat on the promise to execute on three main factors; unique atmosphere, quality customer interaction and the freshest products possible, and with doing so, he knew he would gain the trust of the community and all of his guests.

On March 28th, 2005 in Midlothian, Virginia, the first Café Caturra Coffee and Wine was born. People turned out in droves! The success of his vision has led to a careful and calculated growth plan, with goals to open more stores throughout the coming years.